A content engagement, not a photo shoot

What this was

A foundation-repair company that already believed in content and needed better raw material. Instead of a shoot, a standing engagement: I go where the crew goes.

What I photographed

• The excavator against the house, the bucket, the operator in the cab.
• The piers: stacked steel in raking light, then driven and bracketed under the footing.
• Hands and gloves in the dirt.
• The caution flag, the truck, the arrival.
• Alexandria: the crew under the house, the steel piers as structure.

What it's for

Their blog, before/after galleries, social, the sales deck. And the model for the same offer to the next contractor.

The details

• Client — Foundation restoration company
• Type of work — content engagement: photography, video, written content, and the flow behind them
• Cadence — five days a month, weekly on site